EPC (Earnings Per Click) – Measuring Traffic Value
EPC is a key metric for professional affiliate marketers. It measures the average value of every click you send to a merchant, helping you identify which campaigns generate the most revenue.
1. The Formula
EPC is calculated by dividing your total commissions earned by the total number of clicks sent over a specific period:
$$\text{EPC} = \frac{\text{Total Commissions Earned}}{\text{Total Number of Clicks Sent}}$$
Example: If you sent 200 clicks to Jiinubi and earned $100 in commissions, your EPC is $0.50. On average, every click is worth 50 cents—even if the visitor doesn’t buy immediately!
2. Why EPC is Better Than "Total Earnings"
Consider two blog posts:
| Metric | Post A: "Free WordPress Themes" | Post B: "Best Business Hosting 2025" |
|---|---|---|
| Clicks | 5,000 | 500 |
| Earnings | $50 | $150 |
| EPC | $0.01 | $0.30 |
Even though Post A has higher traffic, Post B is 30× more profitable. EPC reveals which content attracts a high-intent audience ready to buy.
3. How to Use EPC to Scale Your Business
- If your EPC is $0.80, you can spend up to $0.70 on advertising per click and still make a profit of $0.10.
- Without knowing EPC, you’re guessing and could lose money on ads.
4. Factors That Influence Your EPC
- Relevance: Directing your traffic to the right audience boosts EPC. A gamer visiting a web hosting page will convert poorly; a small business owner will convert well.
- Seasonality: Conversion rates spike during promotions like Black Friday, raising EPC.
- Trust: If your audience trusts your recommendations, they’re more likely to buy higher-tier plans, increasing your EPC per click.
???? Tip: Monitor EPC trends. If your EPC drops, consider updating your Deep Links to send visitors directly to specific landing pages, like Pricing or Hosting Plans. Shorter paths to purchase generally increase EPC.
???? Summary: Ignore vanity metrics like clicks or follower counts. Focus on EPC. A high EPC signals a quality audience and content that drives actual revenue.
